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Building on the learnings from our cohort, grant program and narrative strategy training sessions, the Butterfly Lab has developed several tools and resources to help deepen the impact of narrative strategy work. We’ve designed these tools with many skill levels in mind. Whether you are a novice who is just starting out; an expert who wants to deepen the narrative alignment in your work; or an organization hoping to build the capacity to implement effective narrative strategy, we hope you’ll find these tools helpful.

We presented and refined these narrative tools through a series of trainings, a public webinar, and a number of conference presentations as part of our Community of Practice program throughout 2022. Over the course of nine months, we trained thousands in these tools and helped to build the capacity of our movement around narrative strategy and design.

Thank you to the following organizations for their partnership:

• 350.org
• Allied Media Conference
• The Center for Cultural Power
• National Domestic Workers Alliance and Families Belong Together
• National Immigration Law Center
• National Partnership for New Americans
• National Immigrant Inclusion Conference
• United We Dream Network

Butterfly Lab Foundational Resources

• A Future for All of Us: A Report on Phase 1 of the Butterfly Lab for Immigrant Narrative Strategy
• The Butterfly Lab Narrative Design Toolkit
• Slides from A Future For Us All: Narrative Strategy Basics for the Immigrant Movement

Additional Resources

• Making Waves: A Guide to Cultural Strategy by The Culture Group

• Cultural Strategy: An Introduction and Primer by Nayantara Sen
• From Stories to Systems by The Pop Culture Collaborative
• Toward New Gravity by the Narrative Initiative
• The Storyteller’s Guide to Changing Our World 2.0 by Erin Potts, Kirk Cheyfitz and CultureSurge
• The Butterfly Lab’s immigrant movement research and content testing